Paradoxically, it could be the very same low economies of scale and the artisanal use of digital technology that make possible the entry of diverse talents viable and also the sustenance of the annual quantum of solace.Įvidently, the age of the superstars who lorded over the industry for more than three decades, and in turn, the tone and tenor of the narratives, is over and done with.
Despite these limitations, Malayalam cinema has fared well, especially in the last few years, with several first-time producers entering the field every year and innumerable film-crazy youngsters attempting shoestring-budget films. With no solid and sustained support from the diaspora either as a paying audience or as committed producers, Malayalam cinema has been forced to survive within low economies of scale, which is reflected in the scale of production and the extent of the market. The rest wait in the wings, with only the very aggressive and luckier among them managing to get even a ritualistic theatre release.
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